Insights, Notes & Product Thinking
Welcome to my personal blog - where I share insights on WordPress architecture, web performance, and building scalable products like BBPro and SampleHQ for real-world business needs.
November 15, 2025
Building a Better HubSpot Integration with MCP, Test Accounts, and App Cards
When people think “HubSpot integration,” they usually picture a few API calls, some brittle webhooks, and a staging portal that…
November 15, 2025
How I Built a Payment-to-Site Creation Pipeline That Creates WordPress Sites in Seconds (Without Stripe or PayPal)
The system behind SampleHQ – and how founders in “unsupported” countries can build the same thing. Most articles about SaaS…
November 9, 2025
When Analytics Start Writing Comedy Scripts
Every now and then, analytics tools surprise me – not with numbers, but with personality. I was reviewing some Microsoft…
November 9, 2025
The WordPress Notification System That Shouldn’t Work (But Does)
Most people think WordPress’s post system is only for blog posts or pages. But I used it to build a…
November 9, 2025
The Gmail Email Normalization Hack That Fixed My OAuth System
It started as a random login mismatch that made no sense. Same user. Same Google account. Different results. Two sign-ins…
November 9, 2025
The Git Kinsta Pipeline: How I Built a Safe, Selective Deployment System
The Problem: Deploying WordPress Multisite Without Breaking Production Multisite deployments are easy to mess up. One bad sync and you…
About the Author
I’m Bojan Josifoski — a WordPress systems engineer who served as the principal developer of the BBPro framework, a WordPress-based platform implemented across U.S. bank and credit union websites. This blog shares the lessons, technical strategies, and insights I’ve gained from building scalable, secure platforms for regulated industries — including my latest work as co-founder of SampleHQ.